H&M launched a new campaign that featured not models but real people. One of this, is a woman wearing hijab, the Islamic veil. 

This is a game change in fashion. For the first time a big world brand like H&M featured a Muslim woman with her headscarf. a lot of brands have started to look at the Islamic fashion and brands like Zara and DKNY have made Ramadan collections. There is a new movement of modesty and stores are full of midi skirts, long cardigans and flowing pants. 

 Fashion and beauty are known for showing the body. And Islam teaches us to be modest and protect our beauty and our bodies. 

So Muslim woman cover their entire body. In the west this is viewed as oppression of the woman but what really means for Muslim woman is freedom. Muslim modern woman are not oppressed they are free and independent. You can go to YouTube or the the blog world and find a lot of Muslims girls blogging and working and doing what they love without any restriction. 

What means exactly wearing the Hijab, the Islamic veil? 

In Quran, Allah (which is the Arabic word for God) tells us:

“And tell the believing women to lower their gaze, and protect their private parts and not to show off their adornment except only that which is apparent, and to draw their veils all over their bosoms and not to reveal their adornment except to their husbands, or their fathers, or their husband’s fathers, or their sons, or their husband’s sons, or their brothers or their brother’s sons, or their sister’s sons, or their women, or the (female) slaves whom their right hands possess, or old male servants who lack vigour, or small children who have no sense of feminine sex. And let them not stamp their feet so as to reveal what they hide of their adornment. And all of you beg Allaah to forgive you all, O believers, that you may be successful”

[al-Noor 24:31] 

Protect our beauty and our bodies to us and to our husbands. I find this extremely special. No men in this world except husband and close family can see the beauty this women.

wearing Hijab means that you are expressing your individuality, your personality and your religion. The head cover says listen i'm here, I choose to be modest, I want to be respected I'll respect you and my words my thoughts or my opinions are what you have to care, not my body. Being a Muslim is being kind, generous, saying good words, being trustworthy and respect. so when you wear the Islamic veil we are also showing that i'll be good to you, you can trust me.

I find that in a crowd full of showing everything if someone comes with her modesty it catches more attention and people are really paying attention to what you say instead of being eluded with beauty. 

But Muslim woman don't have to be ugly. in the other way. Muslim woman are beautiful like any other woman. And they also wear make up and take care of themselves. 

I hope that this new campaign for HM brings more fashion brands to look into the market of modest fashion to give Muslim woman more options for clothing and also to bring awareness of the west for the real use of the hijab and what really means for woman. 

Some Hijabistas street style